We know that flowers are traditionally brought to cemeteries. As Lupita Figueiredo from Inside Bay Area tells us, they also play an important role in the Latino tradition of Day of the Dead:
A room full of vibrant colors, allegoric masks and supersize paper heads on display near Fruitvale Transit Village tells residents that “El Dia de los Muertos” (Day of the Dead) and its mystical customs have arrived.
On Oct. 21, a group of 29 parents, children and artists created a giant altar to celebrate the Mexican tradition that honors the dead and reveals the power of art to connect families and neighborhoods. They are part of the “100 Families Oakland” project, which also includes members of the African-American and Asian-American communities who share their traditions with residents from other cultures.

Latino families observe Day of the Dead as part of their heritage, said Sonia Manjon, director of the Center for Art and Public Life at California College of the Arts in Oakland, one of the multicultural project’s sponsors.
“They are using art as the medium to express their own issues and their cultural identity,” Manjon said.
After covering the walls with animal masks and making agreen pyramid altar, it was time to call for an ancestral blessing. Artists Daniel Camacho and Ernesto Olmos, who are well-versed in pre-Hispanic ceremonies, led the crowd through ritual movements as the sounds of a seashell and the scent of burning copal (sap from the copali tree) filled the area.
“We asked our ancestors to bless not only this altar we created above the surface, but also the altar that supports it in the Mictla or infraworld,” Olmos said after the ceremony.
Participants held big papier-mache heads — which looked like “sugar calaveras” or skulls, only bigger — and put them on the altar’s edges. Orange and yellow “Zempazuchit”— marigold paper flowers — were placed all over.
“These flowers are flowers of death in that they help in the purification of the spirit,” Camacho said.
Aylin Gonzalez, a first grader at Garfield Elementary School, was eager to help. “I put the paper with the glue and the paint,” she said, showing off her mask, which she described as a brown, cute “little monkey” with big eyes and ears.
“I was born in Oakland,” she said, speaking English instead of Spanish, her parents’ first language. Aylin may not fully understand cultural heritage, but she knows “everybody made something different. It is fun.”
Her mother, Rosalba Betancourt, also thought making a Day of the Dead altar was primarily just a fun thing to do. But that was before she got involved.
Born in Aguililla, Michoacan, she was familiar with celebrating Day of the Dead. “Growing up, it was about bringing flowers to the cemetery or participating in a procession or church service every year. It was a serious tradition,” she said.
“Here I have found more colorful celebrations,” said Betancourt, referring to Oakland’s transforming Day of the Dead into a fun festivity.
Being part of “100 Families” has made Day of the Dead more special.
“I’ve been feeling like I am very happy because I get to make an altar,” she said.
Betancourt brought a picture of her mother, who died a year ago. The custom of decorating altars with pictures of departed relatives and friends can spark unexpected emotions.
“I think my mother is saying that her daughter has not forgotten her, that I still have her on my mind,” Betancourt said.
Aylin’s father, Jose Luis Gonzalez, said he is proud to see a growing interest in Mexican festivities.
“People from other cultures are getting interested in ours and that makes one get more interested to participate in cultural projects,” Gonzalez said.
The Day of the Dead is celebrated every Nov. 2 in most Latin American countries. Mexico has some of the richest and most mystical celebrations, centered on the popular belief that once a year people who have died visit their living loved ones.
With migration, this tradition has crossed frontiers. Most California cities celebrate it with exhibits and rituals a few weeks before and after Nov. 2.
“At 100 Families Oakland, we are absolutely delighted to celebrate Latino culture,” said Manjon, who thanked artists Luz Chavez, Gonzalo Hidalgo, Martha Montoya, Ernesto Olmos and Daniel Camacho for sharing their cultural expertise and creative abilities.
The Center for Art and Public Life is sponsoring the “100 Families” community art project, along with F. Noel Perry. Perry funded it after being moved by a Day of the Dead altar at the Oakland Museum in 2003 that memorialized Oakland homicide victims from the previous year.
The Day of the Dead altar is at 1249 Ignacio De La Fuente Ave., formerly known as East 34th Street in Oakland. It will be on exhibit until Nov. 20.









